DESIGN FOR CHANGE, I CAN MARKETPLACE
CHALLENGE
Building strong relationships with our clients is paramount to us, and our long-standing partnership with DFC serves as a testament to this core principle. Since 2013, we have collaborated closely with DFC, crafting engaging pre-event content like motion graphics for award nominations and winners, celebrity promos, and various video messages from various stakeholders.
Through our videos, we established a distinct identity for the “I Can Marketplace” brand and brought consistency to the visual presentation.
In this project, while doing the remote work, communication with our clients that were located in 71 countries, was a task.
One of our main challenges was devising a visual language that could be utilized by all participants, including schools, teachers, and organizations from different countries.
SOLUTION
To create a unique identity for “I Can Marketplace”, we created a standardized template of the graphics for the video content, that was distributed to everyone. The elements incorporated in the videos encompassed intro animations, an overarching graphic template, sound effects (SFX), graphics (GFX), lower third templates, end graphic plates, and more.
We developed two versions of these templates: an amateur version and a professional version, enabling those who desired a visually stunning video to utilize additional elements according to their preferences.
Additionally, we offered assistance and edited several case study videos to further support the participants.
This whole process took us —— time.
(Q. How was it designed? Any challenges in communication or from clients’ pov?)
